Art in the Hollow Poster Project
Now that you have had the chance to create a poster advertisement based on you own idea, you will now have a chance to create a poster for promoting an actual organization. In this project, you will learn about the organization Friends of Swede Hollow and then have a chance to create a very specific advertisement to fit a need this organization has. One of the poster designs will be used by Friends of Swede Hollow to promote their summer festival Art in the Hollow.
Guiding Question
How might I use my knowledge of color theory, composition, and creating meaning in advertisements to create a successful promotional poster for Art in the Hollow?
Project Description:
Students will be creating two advertisement designs that integrate type, color, shapes, lines, and images (photography or graphics). These designs will be used to communicate a specific message to the viewer that should prompt the viewer to action. The steps to complete this project are detailed below.
Poster Project Requirements:
1. Poster Research – Students will research the Art in the Hollow art festival by using the research guide on the backside of this page. This research must be completed prior to starting the poster within Photoshop. (See research guide on back.)
2. Working Stage Poster – Students will use their research of Art in the Hollow and their planning of the design in order to create a successful advertisement. Students will then use found or created images, text (type), color and composition within a Photoshop document to create an advertisement poster that promotes the Art in the Hollow event. The any images taken from the Internet must be changed drastically by the student within Photoshop. This project requires students to use their knowledge of Photoshop to create an original artwork. The Art in the Hollow poster must include the following: type, a chosen color scheme, imagery (photography or created graphics), event requirements from class website, 24 Inches by 36 Inches, 300 resolution, and created in Photoshop. Students will save a version of their poster each day with the date within the file name. All files will be saved within a specific folder on their computer.
3. Printing Poster – After completing the working stage, students will flatten their image and save the final version as jpeg file format. This smaller file format will allow for faster printing at the 24 inches by 36 inches size. Students will keep the working stage version of their project incase their project is selected by Art in the Hollow for their promotional use.
4. Judging Poster – Students will resize their posters by rearrange their composition within an 11 Inches by 17 Inches format. This version will be used by Art in the Hollow to judge which design will be used for their promotions. Student recognition will appear on their design if it is selected and appropriate parental / guardian permissions will be required before Art in the Hollow can use the design.
How might I use my knowledge of color theory, composition, and creating meaning in advertisements to create a successful promotional poster for Art in the Hollow?
Project Description:
Students will be creating two advertisement designs that integrate type, color, shapes, lines, and images (photography or graphics). These designs will be used to communicate a specific message to the viewer that should prompt the viewer to action. The steps to complete this project are detailed below.
Poster Project Requirements:
1. Poster Research – Students will research the Art in the Hollow art festival by using the research guide on the backside of this page. This research must be completed prior to starting the poster within Photoshop. (See research guide on back.)
2. Working Stage Poster – Students will use their research of Art in the Hollow and their planning of the design in order to create a successful advertisement. Students will then use found or created images, text (type), color and composition within a Photoshop document to create an advertisement poster that promotes the Art in the Hollow event. The any images taken from the Internet must be changed drastically by the student within Photoshop. This project requires students to use their knowledge of Photoshop to create an original artwork. The Art in the Hollow poster must include the following: type, a chosen color scheme, imagery (photography or created graphics), event requirements from class website, 24 Inches by 36 Inches, 300 resolution, and created in Photoshop. Students will save a version of their poster each day with the date within the file name. All files will be saved within a specific folder on their computer.
3. Printing Poster – After completing the working stage, students will flatten their image and save the final version as jpeg file format. This smaller file format will allow for faster printing at the 24 inches by 36 inches size. Students will keep the working stage version of their project incase their project is selected by Art in the Hollow for their promotional use.
4. Judging Poster – Students will resize their posters by rearrange their composition within an 11 Inches by 17 Inches format. This version will be used by Art in the Hollow to judge which design will be used for their promotions. Student recognition will appear on their design if it is selected and appropriate parental / guardian permissions will be required before Art in the Hollow can use the design.
Research Art in the HollowThe first step to creating a design for an organization is to first understand the values and purpose of that organization.
Information about Art in the Hollow can be found through their website: Art in the Hollow Website Information about the Friends of Swede Hollow can be found at the following website: Friends of Swede Hollow Website Other information about the Swede Hollow Swede Hollow Wiki |
Must Have On PosterPoster must include the following information within the design:
Name of the Event Art in the Hollow Summer Art Festival Location of the Event Swede Hollow Park, St. Paul Date of Event Saturday June 1, 2013 Time of the event 10:00 AM – 5:00 PM Website for more information www.artinthehollow.org “Follow us on Facebook” Artists Registration Artist submissions, live performers and booths available. Register on the website Additional Needed Information “Free and open to the public” “All are welcome” “Presented by the Friends of Swede Hollow” Activities Live performance stage active all day Artist booths Art activities Food |
Art in the Hollow Poster Peer Review
After designing your poster to a point where you think it is complete, ask three different people to provide a peer review for your poster. Make sure to revise you poster based on the feedback provided from your peers so that you can have a more successful poster. Each person should answer a different question from the questions listed below:
1. Looking over the required information for the poster on the class website, is there any missing information on this poster that should be added?
2. Review the poster only looking at the imagery and colors. Do you notice anything that could be changed to improve the look and feel of the poster?
3. Review the poster only looking at the type and composition. Do you notice anything that could be changed to improve how these parts of graphic design work together in this poster?
1. Looking over the required information for the poster on the class website, is there any missing information on this poster that should be added?
2. Review the poster only looking at the imagery and colors. Do you notice anything that could be changed to improve the look and feel of the poster?
3. Review the poster only looking at the type and composition. Do you notice anything that could be changed to improve how these parts of graphic design work together in this poster?